1% for the Planet business member Boxed Water Is Better® has teamed up with partners also offering eco-conscious products including TOMS, ChicoBag, Nécessaire, and Toad & Co to drive awareness of September’s Coastal Cleanup Month. As a part of their shared, ongoing mission to stop plastic from polluting land and beaches, the campaign will host an online giveaway and support the nationwide cleanup efforts of environmental nonprofits. The participating brands are contributing more than $10,000 to Ocean Blue Project, a grassroots, community-driven nonprofit to clean and care for our oceans, lakes and rivers.
“We are excited to announce the launch of our campaign with many amazing brands who share our mission to protect the planet. Yes, there’s a lot going on in the world, but the environment is critical to our health and wellbeing. We are relishing the reprieve the great outdoors offers us right now. Let’s repay the favor, and keep our coasts, oceans, rivers and lands clean and free of plastic pollution.”Daryn Kuipers, CEO of Boxed Water.
Participating brands want to address the continued climate crisis, help offset the pandemic plastic surge, and celebrate a “renewed normal,” all while incentivizing people to participate in safe clean-up efforts with eco-friendly products that are good for the planet. The giveaway will offer “cleanup kits” packed with items from participating brands. Recipients are encouraged to use the products to for their own socially distanced cleanups or “plogging,”a movement originating in Europe, that combines jogging (hiking and walking too) with picking up litter. The campaign will last through the entire Coastal Cleanup month of September.
Consumers can indicate their clean-up pledge via a landing page and enter for a chance to win the giveaway here.